The genre analysis will give mainly what audience will be interested and information presenting what really is texting and how is saw by people containing credibility.
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Introduction
The future is what everyone is thinking day by day and the technology has become part of it. The technology has influence many areas of our lives one of them is our language and communication. Technology and language come together because technology has changed drastically language making us think about the consequences if they are going to be good or bad ones? By seeing to different genres we would get a certain idea of the two sides of this problem. The first one is an online article called “Is technology harming our communication skills” by a newspaper in the Northern Iowa University which is an article talking about the great amount of people that uses technology and how it is affecting human relationships. and a video in YouTube of an advertisement with title of “SpeechSchool.tv: Learn English accent, speech lessons, elocution lessons, improve accent” which gives a sense of technology in the good way, that can make us our life easier by using it in the good way.
These two different genres will give us two clear examples of the uses and the change technology has brought to our worlds language. Making the world think if we can get to balance were technology is used only in the correct way.
Audience and Purpose
The article regarding the problems that technology gives to communication concerns every person, that in his or hers discourse community use any kind of technology for communicating. People in their work use technology in their communication through emails or the phone, in school by online classes and emails, in our family by sending texts and calling them instead of having a face-to-face conversation. The audiences of this genres the YouTube video and the article are each person that gains and advantage even in communication or in their daily life of technology. It would take you around 8 minutes to read the article and 2 minutes to watch the video.
The both genres use formal terms to communicate what they want you to know. With formal term I talk about that the language they use is appropriate to create a feeling or a concern. For example in the video they talk about how this tool will help you in your professional life and in your education. In the article for communicate this issue their use terms like in a research for example accordingly to (Northern Iowa staff,2010) 80 percent of Americans use internet. These two genres communicate in the more simply and understanding form by not using specialized vocabulary nor language features that we can understand. Since these genres are an advertisement and a university newspaper article they have a style for everyone can read it.
These two genres are trying to state a clear and formal point that’s why in the article the language is formal trying to inform and to persuade in the same way. One example is when they give facts about the percentage of people that uses internet. In the online video the language is formal too, informing you about the program they are offering through the Massey University. One of the examples showing the formality in this video is by showing formal scenarios giving a sense that improving how to speak English help in your professional live.
Rhetorical issues: Ethos, Pathos, and Logos
These two genres could be seen from different ways to know in which ways they are making an impact. We can see it from the ethos side that is the credibility. The article has different ways in seeing if the article is trustworthy or in other words credible. The first thing is that this article is from a newspaper and is an organization in a University in Iowa. By this, credibility is stated making the audience see that behind them is a university doing some research done for this article. The first fact used to make credible this article states that 80 percent of Americans use internet and spend around 17 hours a week in the internet (Is technology harming our communication skills?(2010) http://www.northern-iowan.org/is-technology-harming-our-communication-skills-1.2216499#.USSF1KU3aNI). Another fact is that 24 percent of the people have at least three computers and 15 percent of the population has no computer at all (Is technology harming our communication skills?(2010) http://www.northern-iowan.org/is-technology-harming-our-communication-skills-1.2216499#.USSF1KU3aNI). This information is given by the 2009 Digital Future Report. So they backup their details letting people know that almost everybody has a computer and is involved by this in technology.
In the second genre that is a video the credibility is that this program of improving your English that has been taken in 15 countries all over the world. The fact that gives them all their credibility is that this SpeechSchool program is from Massey University and more specific Ecentre Massey that is a center of innovation in the university.
The online article creates a feeling of empathy making the audience think that this problem affects everyone and make people imagine the consequences it can get to. The way they make people think about the problem is to let them see to what level communication will go through technology replacing face to face communication. They start giving facts about percentages to make the audience take a picture of the amount of people that have a computer and use the internet. Emphasizing that the percentage is really high creating a conscience in people to think about to what point technology could change language. This article shows and gives several examples like “Instead of having a pleasant conversation with our family, friends or significant others, we are gluing our eyes to our computer screens. Sure technology has its benefits, but we need to take a step back and realize what it is doing to our skills and relationships.” (Is technology harming our communication skills?(2010) http://www.northern-iowan.org/is-technology-harming-our-communication-skills-1.2216499#.USSF1KU3aNI). This language used in the conclusion of the article tries to create a feeling of commitment by picturing yourself in a computer instead than with a family.
The YouTube video creates a feeling to improve your knowledge in a certain area, in this case English. They give examples of what could be improved and the opportunities it can give to improve your abilities in English. For example that your professional life, your education, and the way you communicate would be easier. They show how work would be easier by mastering the way you speak correctly and the work you will save.
The logic in the article is first giving facts about the percentages of the people that use technology. Later on states a point telling it is a harming issue because is making people forget about face to face communication. Giving finally a sense of commitment to change things and don’t forget about other kind of communication that only by technology.
The logic of the video is the evidence they give of the things they said but they don’t really have a support. Since is an advertisement the only fact they give is that they have done this program in 15 countries over the world, but we don’t know if it was in a successful way.
Structure
In the article the structure is very important because it starts to introduce to the problem and then gives their point of view. First they make you know some facts about technology and what it means today. Then the effects it has in today’s world and how many people are attracted by technology that is nearly the 80 percent. After all this introduction and facts giving they introduce the problem and try to persuade the audience to believe their point of view. This type of online article contains a certain order that guides the reader through the paper first giving facts, then stating the problem, and finishes with their theme that can be interpretated by this words “Finally, technology can damage our personal relationships. When we spend so much time on our computers and phones, we lose real connection with others.” (Is technology harming our communication skills?(2010) http://www.northern-iowan.org/is-technology-harming-our-communication-skills-1.2216499#.USSF1KU3aNI). In the other side, the article has constrains or limitations for example that because of the fact that is an online article it doesn’t reach everybody reducing the audience to people that is interested in researching in this topic. The layout of the article doesn’t help to attract the reader giving them another constrain to make the content really interesting. The length that is other different constrain long enough for getting readers attention, but short in the argument for the conclusion.
In the video the structure is in a different way they first introduce some problems people have with speaking and communicate what they want in English, and then show their program as a solution. They try to persuade the audience by arguing that SpeechSchool has given results in many countries. This video has limitations because is a short video and they don’t talk enough about the organization or program they have and how it works. Making time a limitation because if the time was more, details would been said and no need for investigating more about the program would be needed.. They facilitate to know that they are trying to give a service or help people develop a better speech. The limitation this video has is that a video is not watched by everyone and the more important one they have a limitation in the time that his video lasts.
The main similarities of these two genres are that they both spend little of your time in pass through them. These genres are concise giving what they want to said not supporting everything with many details. The main difference is the communication features that one are images and the other is text giving you a different perspective to see things and to start to create the thought they want.
Conclusion
The two genres have different points of view and they state the good and bad side of technology in communication and in our language. The article makes easier to understand everything because they state what is technology and the facts that makes the reader think that it is growing too fast and affecting language fast. Then finally they state their opinion about the problem that we can get on if this increase of technology in language continuous. This two genres even though they are presented differently talk about how technology affect our lives. The article sees the negative side of the equation and the video sees the advantages technology gives to people. That is the main difference of the genres, too the way they introduce what they really want to say changes. The order is kind of similar, but the article gives more facts and evidence to prove their point. In the video’s point few arguments are given and they not well supported. The rhetorical analysis too influence the way we can grade these genres. The credibility in the both is good, but in the video is not explicit you have to look carefully at the end to know where this information comes from. Pathos is implied by both; in the article at the end for stating that technology is harming communication and in the video since the beginning showing images and persons struggling with the English language. The logic in the article is above the one in the video giving facts and data to make you think about the dependence of technology and in the video no logic is well stated. So if we saw both genres in the style to communicate things, organization, presentation, and the rhetorical appeals; the online article will be the best genre making their message across more effectively.
The future is what everyone is thinking day by day and the technology has become part of it. The technology has influence many areas of our lives one of them is our language and communication. Technology and language come together because technology has changed drastically language making us think about the consequences if they are going to be good or bad ones? By seeing to different genres we would get a certain idea of the two sides of this problem. The first one is an online article called “Is technology harming our communication skills” by a newspaper in the Northern Iowa University which is an article talking about the great amount of people that uses technology and how it is affecting human relationships. and a video in YouTube of an advertisement with title of “SpeechSchool.tv: Learn English accent, speech lessons, elocution lessons, improve accent” which gives a sense of technology in the good way, that can make us our life easier by using it in the good way.
These two different genres will give us two clear examples of the uses and the change technology has brought to our worlds language. Making the world think if we can get to balance were technology is used only in the correct way.
Audience and Purpose
The article regarding the problems that technology gives to communication concerns every person, that in his or hers discourse community use any kind of technology for communicating. People in their work use technology in their communication through emails or the phone, in school by online classes and emails, in our family by sending texts and calling them instead of having a face-to-face conversation. The audiences of this genres the YouTube video and the article are each person that gains and advantage even in communication or in their daily life of technology. It would take you around 8 minutes to read the article and 2 minutes to watch the video.
The both genres use formal terms to communicate what they want you to know. With formal term I talk about that the language they use is appropriate to create a feeling or a concern. For example in the video they talk about how this tool will help you in your professional life and in your education. In the article for communicate this issue their use terms like in a research for example accordingly to (Northern Iowa staff,2010) 80 percent of Americans use internet. These two genres communicate in the more simply and understanding form by not using specialized vocabulary nor language features that we can understand. Since these genres are an advertisement and a university newspaper article they have a style for everyone can read it.
These two genres are trying to state a clear and formal point that’s why in the article the language is formal trying to inform and to persuade in the same way. One example is when they give facts about the percentage of people that uses internet. In the online video the language is formal too, informing you about the program they are offering through the Massey University. One of the examples showing the formality in this video is by showing formal scenarios giving a sense that improving how to speak English help in your professional live.
Rhetorical issues: Ethos, Pathos, and Logos
These two genres could be seen from different ways to know in which ways they are making an impact. We can see it from the ethos side that is the credibility. The article has different ways in seeing if the article is trustworthy or in other words credible. The first thing is that this article is from a newspaper and is an organization in a University in Iowa. By this, credibility is stated making the audience see that behind them is a university doing some research done for this article. The first fact used to make credible this article states that 80 percent of Americans use internet and spend around 17 hours a week in the internet (Is technology harming our communication skills?(2010) http://www.northern-iowan.org/is-technology-harming-our-communication-skills-1.2216499#.USSF1KU3aNI). Another fact is that 24 percent of the people have at least three computers and 15 percent of the population has no computer at all (Is technology harming our communication skills?(2010) http://www.northern-iowan.org/is-technology-harming-our-communication-skills-1.2216499#.USSF1KU3aNI). This information is given by the 2009 Digital Future Report. So they backup their details letting people know that almost everybody has a computer and is involved by this in technology.
In the second genre that is a video the credibility is that this program of improving your English that has been taken in 15 countries all over the world. The fact that gives them all their credibility is that this SpeechSchool program is from Massey University and more specific Ecentre Massey that is a center of innovation in the university.
The online article creates a feeling of empathy making the audience think that this problem affects everyone and make people imagine the consequences it can get to. The way they make people think about the problem is to let them see to what level communication will go through technology replacing face to face communication. They start giving facts about percentages to make the audience take a picture of the amount of people that have a computer and use the internet. Emphasizing that the percentage is really high creating a conscience in people to think about to what point technology could change language. This article shows and gives several examples like “Instead of having a pleasant conversation with our family, friends or significant others, we are gluing our eyes to our computer screens. Sure technology has its benefits, but we need to take a step back and realize what it is doing to our skills and relationships.” (Is technology harming our communication skills?(2010) http://www.northern-iowan.org/is-technology-harming-our-communication-skills-1.2216499#.USSF1KU3aNI). This language used in the conclusion of the article tries to create a feeling of commitment by picturing yourself in a computer instead than with a family.
The YouTube video creates a feeling to improve your knowledge in a certain area, in this case English. They give examples of what could be improved and the opportunities it can give to improve your abilities in English. For example that your professional life, your education, and the way you communicate would be easier. They show how work would be easier by mastering the way you speak correctly and the work you will save.
The logic in the article is first giving facts about the percentages of the people that use technology. Later on states a point telling it is a harming issue because is making people forget about face to face communication. Giving finally a sense of commitment to change things and don’t forget about other kind of communication that only by technology.
The logic of the video is the evidence they give of the things they said but they don’t really have a support. Since is an advertisement the only fact they give is that they have done this program in 15 countries over the world, but we don’t know if it was in a successful way.
Structure
In the article the structure is very important because it starts to introduce to the problem and then gives their point of view. First they make you know some facts about technology and what it means today. Then the effects it has in today’s world and how many people are attracted by technology that is nearly the 80 percent. After all this introduction and facts giving they introduce the problem and try to persuade the audience to believe their point of view. This type of online article contains a certain order that guides the reader through the paper first giving facts, then stating the problem, and finishes with their theme that can be interpretated by this words “Finally, technology can damage our personal relationships. When we spend so much time on our computers and phones, we lose real connection with others.” (Is technology harming our communication skills?(2010) http://www.northern-iowan.org/is-technology-harming-our-communication-skills-1.2216499#.USSF1KU3aNI). In the other side, the article has constrains or limitations for example that because of the fact that is an online article it doesn’t reach everybody reducing the audience to people that is interested in researching in this topic. The layout of the article doesn’t help to attract the reader giving them another constrain to make the content really interesting. The length that is other different constrain long enough for getting readers attention, but short in the argument for the conclusion.
In the video the structure is in a different way they first introduce some problems people have with speaking and communicate what they want in English, and then show their program as a solution. They try to persuade the audience by arguing that SpeechSchool has given results in many countries. This video has limitations because is a short video and they don’t talk enough about the organization or program they have and how it works. Making time a limitation because if the time was more, details would been said and no need for investigating more about the program would be needed.. They facilitate to know that they are trying to give a service or help people develop a better speech. The limitation this video has is that a video is not watched by everyone and the more important one they have a limitation in the time that his video lasts.
The main similarities of these two genres are that they both spend little of your time in pass through them. These genres are concise giving what they want to said not supporting everything with many details. The main difference is the communication features that one are images and the other is text giving you a different perspective to see things and to start to create the thought they want.
Conclusion
The two genres have different points of view and they state the good and bad side of technology in communication and in our language. The article makes easier to understand everything because they state what is technology and the facts that makes the reader think that it is growing too fast and affecting language fast. Then finally they state their opinion about the problem that we can get on if this increase of technology in language continuous. This two genres even though they are presented differently talk about how technology affect our lives. The article sees the negative side of the equation and the video sees the advantages technology gives to people. That is the main difference of the genres, too the way they introduce what they really want to say changes. The order is kind of similar, but the article gives more facts and evidence to prove their point. In the video’s point few arguments are given and they not well supported. The rhetorical analysis too influence the way we can grade these genres. The credibility in the both is good, but in the video is not explicit you have to look carefully at the end to know where this information comes from. Pathos is implied by both; in the article at the end for stating that technology is harming communication and in the video since the beginning showing images and persons struggling with the English language. The logic in the article is above the one in the video giving facts and data to make you think about the dependence of technology and in the video no logic is well stated. So if we saw both genres in the style to communicate things, organization, presentation, and the rhetorical appeals; the online article will be the best genre making their message across more effectively.